Word: brillat
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...listened appreciatively when a representative of Tested Selling, Inc. hissed: ''Don't sell the steak; sell the sizzle."* For president they re-elected genial William A. Heaman, who is steward of the Harvard Union (freshman dining hall) and is regarded by Harvardmen as no heir to Brillat-Savarin...
...charge of the store is Frederick Page, small, bone-spectacled, filled with anecdotes of such famed gourmets as Brillat. Savarin and Edward VII, who would have no paté de foie gras after he saw geese being stuffed with food the better to fatten their livers. To visitors of untrained appetites Mr. Page explains such delicacies as East Indian poppadums, cheeses-marmalades, honeys from Syria, Portugal, Greece, England; Bombay duck; cox-combs in jelly; grouse pie; vintage marmalades; sole farcie en champagne. He explains that Fortnum & Mason anxiously awaits the Department of Agriculture's permission to sell rare soups...
Frivolités Brillat-Savarin...
...discoverer of a new dish is worthier of esteem than the discoverer of a new star. -Brillat Savarin. To the triumphs of French cuisine was added officially, last week, a discovery called L'Intrasauce. The beaming discoverer, Monsieur le Docteur Gauducheau was clapped, cheered and feted, at Paris, by 150 gourmets banqueting under the auspices of La Societe d'Acclimatisation (French National Society of Acclimatization). This august body, unique, is devoted to popularizing in France new or outlandish products, processes, animals, or plants which seem to possess authentic merit. Last week the blushing and bowing discoverer of intrasauces...
Lawyer, provincial mayor, globetrotter, potent government official, Brillat-Savarin was yet first and foremost the Boswell to his own Johnson. While his social and convivial self toasted with discreet enjoyment the good things of the world, his meditative, whimsical alter ego was at work upon the essays here collected. Since Brillat- Savarin was rich, he had no need to print during his lifetime. He wrote at leisure, as a gourmand should, and deigned to publish in his old age a book constantly rewritten, mellowed and refined throughout his lifetime...