Word: brillo
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Dates: during 1960-1969
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...think that as long as the over-all intent is there, inconsistency of style does not matter. A Brillo pad stuck on the same canvas as oils acceptable in painting as long as the original intent is conscious and planned, but this idea is still new in theatre...
FIRST it seemed all Brillo boxes, hoked-up cartoon strips, billboard fragments-and met mostly loud guffaws. But after less than a decade Pop art has not only come of age; it has -such is the accelerated pulse of art movements today-almost become venerable. As a sure sign of esteem, New York's Guggenheim is now holding a retrospective of the comic-strip-inspired works of Roy Lichtenstein, and the saggy, baggy sculptures of Claes Oldenburg are on display at the Museum of Modern Art. The Whitney Museum, not to be outdone, will exhibit another major Pop artist...
When Andy Warhol sent an impostor to represent him on a lecture tour eleven months ago, he was offering the public another medium of pop art. The deception was not essentially different from producing soup cans and Brillo boxes in wood and paint. Pop art is premised, after all, on the belief that the surfaces of things are what really matter, or that, as Oscar Wilde wrote in The Picture of Dorian Gray: "The true mystery of the world is the visible, not the invisible...
Sugar Plum Fairy, a is Warhol's first attempt to turn a trade book into a pop artifact. Described as his first novel, it is a package whose surface looks pretty much like any other book-in the same way that one of his Brillo boxes resembles a Brillo box on a grocery shelf. The contents, however, turn out to be an unedited transcript of 24 hours worth of drug-induced schizophrenic chatter tape-recorded by Warhol while following his friends around...
Andy Warhol? Schrafft's has long conjured up images of little old ladies lunching on wholesome fare served up by apple-cheeked waitresses. Warhol, of course, is strictly pop, having turned out larger-than-life paintings of Campbell soup cans, realer-than-real sculptures of Brillo packages, and longer-than-interminable camp movies. Still, when Schrafft's decided to project a new with-it look, its ad agency, F. William Free & Co., thought that it might be a good idea to take on Warhol, now recovered from having been shot nigh unto death by a man-hating woman...