Word: brin
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Dates: during 2000-2009
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...couple of computer-science geeks transform themselves into global superstars? For the answer, do a search for a paper that Moscow-born Sergey Brin and Michigan native Larry Page wrote in 1997 when they were pursuing Ph.D.s in computer science at Stanford. The title, "The Anatomy of a Large-Scale Hypertextual Web Search Engine," doesn't trip off the tongue, but the authors get right to the point: "In this paper, we present Google...
Using some complex math, Page and Brin figured out how to index and rank websites in the order of how often they were linked to--and to return search results in that order. The two were so certain of their idea's merits that they quit school to start a company. Their business naivete was a plus, helping them avoid many common mistakes of the dotcom age. For instance, the site went live before Page and Brin had thought to hire a webmaster. So while search giants like Yahoo were filling their home pages with news headlines, stock quotes...
...brin likes to push boundaries. She invigorated Harvard’s Visual and Environmental Studies (VES) Department, with an unorthodox approach to film and strong feminist perspective. In the film industry, she is known for up-to-the-moment work that toes the line between fiction and documentary. “I’ve kind of straddled the film and the art world,” Subrin says...
...GOOGLE GUYS Young, nerdy, ready to IPO: Larry Page, Eric Schmidt and Sergey Brin made it seem not so much like 2003 but 1999. Page and Brin created the Google.com search engine in '98 and quietly built it into the Web's largest. Now they and CEO Schmidt are planning an IPO that could raise $2 billion. Competitors are swirling below, but who else has invented a new verb? If you need info on a new bar, new film, new fling, whatever--you Google...
That kind of attitude should have sent Page and Brin directly to the Home for Penniless Geniuses, but instead they have managed to build one of the strongest brands on the Internet--this despite the fact that when they started, they knew nothing about marketing. "That was true," says Page, laughing delightedly. "I guess we were really lucky, you know?" Whatever they did, it worked better than their rivals' approach. Remember how hard Yahoo tried to turn its brand name into an everyday word--those TV ads with the guy with the big Afro asking "Do you Yahoo...