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...Calling it "The Adventure of Many Lifetimes," Google co-founders Larry Page and Sergey Brin just announced a joint venture with Virgin CEO Sir Richard Branson to colonize the Red Planet because, as the press release states, "Earth has issues, and it's time humanity got started on a Plan...

Author: /time Magazine | Title: April Fooled by Google and Virgin? | 4/1/2008 | See Source »

...essentially the largest revision we've made in the past two or three years," Sergey Brin, Google's co-founder and president of technology, tells TIME. "It's really a significant undertaking." But with a 64% share of the search market, far ahead of rivals Yahoo! (22%) and MSN (9%), according to Hitwise, an online market research firm, why does the world's most visited site and most valuable brand need to toy with a core product that isn't broken...

Author: /time Magazine | Title: Google Unveils "Universal Search" | 5/22/2007 | See Source »

...will Google's re-tooling make us even more reliant on the world's master of search? "Our goal is not just to get people to spend more time on Google; it's for them to be able to accomplish more with Google," Brin says of the search phenomenon he helped create in 1996 as a grad school research project. "We actually want them to get more tasks done faster...

Author: /time Magazine | Title: Google Unveils "Universal Search" | 5/22/2007 | See Source »

...always have to improve our search," Brin says. "It's not something we consider not doing." Besides being a new strategic and technological focus for Google, universal search is designed to make finding things online simpler yet more comprehensive. "When you search for something, you're likely to get the right pieces of information from the right places by going straight to the Google search box," Brin adds. In other words, by going beyond the standard web pages for text-only results, Google is working harder to get you the answers you're after. It's also...

Author: /time Magazine | Title: Google Unveils "Universal Search" | 5/22/2007 | See Source »

...course, Bill and Melinda Gates are not alone in contemporary transformative philanthropy. George Soros' support for brave truth tellers in Central Europe and the former Soviet Union helped catalyze the peaceful end of communism. The Google guys, Larry Page and Sergey Brin, are out to prove how information technologies can bring about major change. They have recently posted satellite imagery of Darfur, Sudan, in order to raise awareness and technical support for solutions in that violence-ravaged region. The dynamism of social entrepreneurship makes a mockery, alas, of our political leadership. The Gateses, Buffett, Soros, Page and Brin have left...

Author: /time Magazine | Title: Why We Should Share the Wealth | 5/10/2007 | See Source »

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