Word: brine
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Dates: during 1990-1999
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...Brine, who owns Brine's Sporting Goods in Harvard Square, confirms the popularity of these toys. "There was a dramatic sales increase in 1991," Brine says. "And 1992 was much more dramatic than 1991." Brine says a number of factors help make the skates appealing to so many different types of consumers...
...whose knees can't take jogging anymore," he says. "A lot of young people are playing hockey on them, not rellay for conditioning, just for fun." And in Harvard Square, students are buying them simply to get from one class to another. "You can cover a lot of ground." Brine says...
...demand has been almost too much for Rollerblade to keep up with, Brine says. Competitors like Ultrawheels, Bauer, and Roces are making quick inroads, and, in some cases, turning out a more durable product...
...under $150, most of the Rollerblade boots are superior, but on the high end [it's] pretty close," Brine says, citing Roces' and Ultrawhells' use of a more durable wheel...
...squad finished with an overall 13-1 record (6-0 lvy), secured its 12th consecutive Ivy League title, retained its first place ranking in the national Brine poll, and captured the first seed in the upcoming NCAA tournament...