Word: brinkleys
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...WASHINGTON (NBC, 10-11 p.m.). David Brinkley's second annual report on the doings...
With next season's schedules all but inked in, NBC calmly revealed that the Huntley-Brinkley news, already 80% sold, will be the biggest-grossing show on television. Its $21,000 per minute of commercial is not really all that big-Bonanza, the top-rated series, gets $63,000 a minute-but when it is multiplied by five times every half hour, five times a week, 52 weeks a year, it gets staggering. About $27 million, in fact...
...gets more per minute ($24,500) but only runs four minutes of commercials on every half-hour show. Thus Cronkite will gross about $25.5 million next year, tops at least for his network. Says one NBC spokesman: "Unless ABC puts Peyton Place on five nights a week, Huntley-Brinkley has no competition...
Speaking to 500 people at the Harvard Law School Forum last night, NBC television news commentator David Brinkley also condemned the use of gas in Vietnam. "It is a bad and indefensible decision," he said. "I am ashamed...
...public-affairs programming, Huntley-Brinkley or Walter Cronkite both get a slight nod. Lyndon Johnson fares worse. At Princeton last week, they stayed after U.N.C.L.E. to watch his civil rights address but spent most of the time groaning in pseudo-sophistication at his "pseudo-folksiness." At the University of Chicago, they didn't even wait. No sooner was the presidential seal on screen than the seats started emptying...