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...offer tougher competition to NBC's winsome twosome, Huntley and Brinkley, CBS has replaced Anchorman Walter Cronkite with Roger Mudd and Robert Trout (TIME, Aug. 7), while ABC has Senator Hubert Humphrey and former White House Aide Arthur Schlesinger Jr. as special commentators to supplement Howard K. Smith and Edward P. Morgan...

Author: /time Magazine | Title: Television: Aug. 21, 1964 | 8/21/1964 | See Source »

...theory seems to be: if the anchor does not hold, cut it free and drift with the tide. In TV coverage of political conventions, the tide is running to paired team acts like NBC's Huntley and Brinkley rather than single masterminds like CBS's Walter Cronkite. So, gasping in defeat-by-ratings after the San Francisco convention, CBS last week announced that it was replacing Anchorman Cronkite. Its new we-too duet consists of Robert Trout and Roger Mudd, who will be pingponging in Atlantic City at the Democratic Convention three weeks hence, while Cronkite merely carries...

Author: /time Magazine | Title: Show Business: Anchor's Aweigh | 8/7/1964 | See Source »

...formal end of the convention. Huntley said: "Senator Keating of New York seems to be leading the entire New York delegation in departing from the convention hall." CBS, at the same time, was accurately reporting the uneventful and orderly breakup of the crowd. Back on NBC, David Brinkley went on: "Three-fourths of the New York delegation has walked out." Outside the hall, Sander Vanocur then explained that Keating may have been miffed by Goldwater's line about " 'excess being no vice' "-misquoting Goldwater and misrepresenting Keating. Keating's press secretary later reported that the Senator...

Author: /time Magazine | Title: Television: The Electronic Olympics | 7/24/1964 | See Source »

Pretzeled David. Even though their act is pretty much played out, NBC's Chet Huntley and David Brinkley still managed to be more diverting and amusing than the other so-called anchor men. Brinkley pretzels himself in an attempt to give the impression that he is doing his best to contain most of his natural wit, when actually he is straining to be funny. His best effort last week was his description of Illinois' Everett Dirksen as "a Shakespearean actor manque...

Author: /time Magazine | Title: Television: The Electronic Olympics | 7/24/1964 | See Source »

...Sketches. Despite the ratings, the qualitative difference between NBC and CBS was actually quite slight. The convention, after all, was fully and exhaustively visible on all three networks. In the anchor booth, CBS tried a new vertical arrangement in contrast to the horizontal give-and-take of Huntley and Brinkley. CBS's congenial Walter Cronkite carried all the burden of coordinating CBS's coverage, while Eric Sevareid would appear every so often as a kind of deus ex machina and deliver auroral analyses uninhibited by routine details, or a shaft of wit, as when he recalled...

Author: /time Magazine | Title: Television: The Electronic Olympics | 7/24/1964 | See Source »

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