Word: brinton
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According to Joyce Brinton, director of the Office of Technology and Trademark Licensing, the university must approve any use of the Harvard insignia. "If companies want to use the insignia mark on trademarked goods...we have licensing control," she says...
Organizations affiliated with the University will not be required to register with Brinton's office, she said...
...Japanese licensing project generated "a little over $100,000 last year," while the 350th raised "just over $50,000, Brinton said...
...will have to be a subjective judgement," said Brinton, "but we could make use of a group ad hoc advisors in the University to ensure that the office's desires are not just a whim...
Both Scott and Brinton called the policy a means to assure that Harvard's name is not abused. Scott said examples of misuse would include "the name of Harvard on an unseemly device or the use of the name Harvard to publicize an activity not connected to or endorsed by the University...