Word: brioni
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Dates: during 2000-2009
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Time-honored (and time-consuming) as it may be, this kind of handiwork still carries a whiff of the cutting edge here at Brioni, the Italian luxury suitmaker known for dressing everyone from James Bond to Nelson Mandela. The Dutch-born Ter Meulen is one of 12 design students from London's Royal College of Art (RCA) who arrived in Italy this winter for a crash course in tailoring at the company's factory in Penne, a town of 12,000 tucked into the rolling hills of Abruzzo...
Parachuted into Brioni's school?founded 20 years ago after company chiefs saw a need for in-house training for the next generation of master tailors and middle managers?the London students aim to absorb all the best tricks and traditions behind the Italian company's signature handmade suits. Though the students include aspiring designers of women's wear, jewelry and shoes, the school believes the men's-tailoring know-how and Italian alta moda culture that rub off will be useful for the careers of all of them. "This is a chance to actually see real craft in action...
...ASPEN Brioni's paisley tie ($195) is the pick of élite shoppers heading to the Caribou Club or the Little Nell...
Labels such as Zegna, Hugo Boss, Brioni and Ralph Lauren have been serving the upscale-menswear market for years. And überexclusive brands like Kiton, along with London's Savile Row tailors, have long catered to the customer who wants a suit made from scratch--a process that involves a muslin sample, several fittings and lots of cash. Now fashion-forward designers are refitting this service-oriented market...
...Brand of Bond Re "Um, Is that You, Bond?" [Nov. 20]: Daniel Craig, the latest actor to portray James Bond, reminds me of Marlon Brando in A Streetcar Named Desire. His muscular torso goes with a T shirt and jeans more than a Brioni suit, an Omega watch and an Aston Martin. From your article, I understood how the movie industry's obsession with the hyperkinetic brutality of action films is choking the sophisticated elegance of 007. Isn't there any way to make more room for cultural diversity in Hollywood? Hiroaki Goda Kasuga, Japan