Word: brioni
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...messy reality. The CEO of cell-phone-software maker Openwave had seen his firm's stock plunge more than a third in a single week, and he was about to address jittery investors. But some jagged hardware on a conference table ripped the pants of his $3,000 Brioni suit--and that wasn't all. As Listwin put his hand to his hip pocket, he found it covered in blood. Now he has those torn pants framed on the wall opposite his desk. THROUGH FAILURE, reads a plaque on the frame, WE LEARN LESSONS IN HUMILITY...
...every product placer gets such a high profile. Jinx won't walk around with a Revlon sign to let us know who made her makeup, and Bond won't have a Brioni tag hanging off his tux. But the firms hope for gilt by association--and the chance to slap a 007 seal of approval on their ads. Bollinger champagne can freshen its traditional image with the help of the "debonair and charming James Bond," says president Ghislain de Montgolfier. "What could be more stylishly up-to-date...
...Teflon Don,” for it was said that no charges would stick to him. He was, as Sante points out, “New York’s bandit king,” strolling arrogantly into court in his $2,000 Brioni suits while throngs of cheering fans maneuvered to catch a glimpse. Gotti was even featured on the cover of Time magazine before longtime friend and Gambino family underboss Sammy “The Bull” Gravano made a deal in 1991 to help law enforcement finally put the Don away...
...anxious promoters of a start-up company, wearing their Sears suits and begging for an investment from clench-jawed venture capitalists wearing Brioni: there is a version of this scene in the founding myth of almost every tech firm from Sun Microsystems to eBay. Venture-capital financing is as embedded in the culture of Silicon Valley as integrated circuits and $750,000 tract houses. So perhaps it's not surprising that this form of financing--and its results-oriented assessment of potential investments--has made its way to the nonprofit sector...
Before he was hauled away to a 9-ft. by 7-ft. cell in the Brioni-free confines of the Marion Federal Prison in Illinois, John Gotti apparently had a favorite word: parameters. It is a word he uses more than half a dozen times within the course of the two-hour HBO movie Gotti, debuting on the cable network Aug. 17 (9 p.m. EDT). In fact, he says it more often--and with more fierce passion--than he does whack or clip or even scungilli...