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...textile manufacturers Shapiro said: "If you'll help me sell my 15? patterns they'll help you sell goods." So textile salesmen plugged Simplicity patterns. Sales were moderately brisk when the 1929 crash came. To Simplicity, that was a stroke of luck. Women who had never made a dress in their lives were forced to learn-and Simplicity's cheap, easy-to-make patterns were soon outselling all other brands...

Author: /time Magazine | Title: CORPORATIONS: Pattern for Success | 6/16/1947 | See Source »

...field, 38-year-old Captain Benton R. ("Lucky") Baldwin was cleared for takeoff. The control tower gave him his choice of two runways-No. 13 or No. 18.* He picked the shortest, No. 18; it was only 3,533 feet long but it pointed directly into the brisk, 18 m.p.h. south wind...

Author: /time Magazine | Title: National Affairs: Holocaust at LaGuardia | 6/9/1947 | See Source »

...British, who first applauded The Rape a year ago, the audience in Chicago's Shubert Theatre found that homely, curly-haired Composer Britten, at 33, was not yet a new Richard Strauss come to judgment. But critics liked his forcefully discordant, often tender music, well married to a brisk, sometimes bawdy libretto...

Author: /time Magazine | Title: Music: Lucretia in Chicago | 6/9/1947 | See Source »

...shuffling Fanti girl in a hot, dingy Gold Coast bar. Just when Jessup thought that he had licked the Machine, it literally blew up in his face. Novelist Loughlin's whale is still at large when his story ends, but readers will find stretches of remarkably brisk writing as well as murky theorizing, and large chunks of knowing merchant-marine chatter and engine-room lore...

Author: /time Magazine | Title: Books: Kingdom of Engines | 6/9/1947 | See Source »

John Gunther, the most successful living practitioner of his kind of journalism (a mixture of Burton Holmes, Drew Pearson, Walter Winchell and the World Almanac) is highly readable. His writing is brisk and breezy. It is also glib, superficial, exaggerated, full of impressions passing as insights and facts palmed off as truths. This is probably the best of his books, certainly the best since Inside Europe, which had some excellent eyewitness reporting of Austria in the turbulent days of Dollfuss...

Author: /time Magazine | Title: Books: Gunther's America | 6/2/1947 | See Source »

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