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...what most viewers wait for is Hitchcock's deadpan, devastating comments on the show's Bristol-Myers commercials. He ordinarily treats them with a disdain that is the equivalent of a fastidious man brushing a particularly repellent caterpillar off his lapel. After one drama, Hitchcock said gloomily: "As you know, someone must always pay the piper. Fortunately, we already have such a person. This philanthropic gentleman wishes to remain anonymous, but perhaps the more discerning of our audience will be able to find a clue to his identity in the following commercial." When the sales message has ended...

Author: /time Magazine | Title: Radio: The Fat Silhouette | 12/26/1955 | See Source »

...date, the Hitchcock shows have been adequately entertaining if not outstanding. But his grand manner and refreshing potshots at the sponsor have gained the program an impressive 29.5 Nielsen rating, a comfortable four points ahead of its NBC rival, the Goodyear-Alcoa program. For a rating that high, Sponsor Bristol-Myers is more than happy to put up with quips about its commercials...

Author: /time Magazine | Title: Radio: The Fat Silhouette | 12/26/1955 | See Source »

...Robert Porter, general counsel and secretary of Charles Pfizer Company, manufacturing chemists, testified that his company had hired Broady to find out how the secret formula of a new drug (Tetracycline) had leaked to competitors. (Earlier this year Pfizer sued Bristol Laboratories, E. R. Squibb & Son and the Upjohn Co. for $50 million, charging infringement of patents.) Pfizer, Porter testified, had paid Broady to shadow 50 of its employees. Broady also tapped the telephones of Squibb and Bristol-Myers on his own initiative, but found no leak...

Author: /time Magazine | Title: TRIALS: The Line Was Very Busy | 12/19/1955 | See Source »

...Comet disasters cost Britain upwards of $30 million. Another plane-the Bristol Brabazon-was designed to carry 100 passengers nonstop across the Atlantic, but it turned into a Rube Goldberg nightmare. Four other big airliners-the Armstrong Whitworth Apollo turboprop, the Handley Page Hermes, the Avro Tudor and the $6.4 million Vickers 1000-also had little success and were scrapped...

Author: /time Magazine | Title: BUSINESS ABROAD: Brochuremanship in Britain | 12/19/1955 | See Source »

BOAC hopes to put the Bristol Britannia, a four-engined turboprop, in service across the Atlantic by 1957, fly the ocean nonstop at 400 m.p.h...

Author: /time Magazine | Title: BUSINESS ABROAD: Brochuremanship in Britain | 12/19/1955 | See Source »

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