Word: britain
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...text messaging, one of the oldest ad media is suddenly one of the most fashionable. The world's marketers spent $22 billion last year on out-of-home campaigns, as billboard advertising is called. That's an 8% increase from the year before in both the U.S. and Britain, while growth in places like China and Thailand is in double digits - a pace that makes outdoor the second fastest-growing ad medium after the Internet. And we're not talking just your standard roadside eat at joe's billboard. Today's outdoor ads are everywhere - on waste cans, taxis...
...Black Swan Green (Random House; 294 pages), the most prodigiously daring and imaginative young writer in Britain brings his formidable gifts very close to home. In his first novel, Ghostwritten, in 1999, David Mitchell, now 37, invented the planetary novel, in a way, by setting nine stories in eight countries and describing a single spirit that ran through them all like a fuse. In his third novel, 2004's Cloud Atlas, he turned the postmodern book inside out by setting pieces in six different ages and voices, then doubling back (a little too fancily perhaps) to explore the idea...
...passing wonders of Mitchell's memoir-like time capsule is the photographic fidelity with which it captures Britain at a turning point. Here are the Asteroids games, the Connors-McEnroe matches on TV, the Jean Michel Jarre LPs and screenings of Chariots of Fire. Teenagers canoodle to Three Times a Lady and weep over Kramer vs. Kramer. Yet those familiar details are lit up with a sense of magic that makes Middle England seem more wondrous than Middle-earth. "Birdsong's the thoughts of a wood. Beautiful, it was, but boys aren't allowed to say 'beautiful' 'cause...
...married a divorced man has had no qualms about her grandson William living with his girlfriend. A senior aide says she is fundamentally an optimist, "a glass-half-full" kind of person, who would endeavor to do a good job even if she did not like the country Britain had become - but "she is very comfortable with modern Britain." One thing she definitely dislikes: people who come to see her when they have colds. She does not want the people depending on her, in a program arranged six months in advance, to get messed around by her having to stay...
...Given that she intends to remain firmly at the helm, where will she steer the monarchy now? The polls reveal some directions in which imperceptible change - or more - is needed. Asked whether the monarchy reflects today's multifaith Britain, only 21% agree; 49% disagree. The palace already works to include more ethnic minorities and representatives of non-Christian faiths in the Queen's events, but can be expected to do more of this. Another area the Queen can develop is what Frank Prochaska, a Yale historian, calls the "welfare monarchy": the royal family assisting charities and groups that help...