Word: britain
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-CEO of JCDecaux North America. This month the Paris-based firm will...
...infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division of the London ad consultancy Posterscope. On trial at the company's headquarters: a billboard that changes ads depending on the gender of the viewer. Davies says the demo, which takes a superficial body scan to tell...
...conflict was sparked by Pentagon decisions on the Joint Strike Fighter (JSF), a state-of-the-art aircraft being built by a consortium of nations led by the U.S. and Britain. Britain has invested $2 billion in the plane's development. But the Department of Defense has refused to allow the British access to the most sophisticated technologies on the JSF, and further insulted the British when it unilaterally decided that it would no longer need an engine for the plane that was to be built in part by Britain's Rolls-Royce. In response, Paul Drayson, Britain's Minister...
...made tactical errors, thousands of them," in Iraq. (She later said she meant it "figuratively.") But not everyone in the British government is smiling. A dispute over a jet fighter is threatening to drive a rare wedge between London and Washington, straining the alliance at a time when Britain and the U.S. would seem to need each other more than ever...
...with companies abroad. "If we could give the codes to the British government and not to a British company, that would be one thing," he says. But such arguments only reinforce the rising doubts in the minds of some British officials about the solidity of the underlying Britain-U.S. alliance. "We've long had troubles with Washington not considering us a full, trustworthy partner," says a British government source. "The JSF is only the most potent symbol...