Word: britannica
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Dates: during 1960-1969
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...propose simply to let programed books do the job. Skinnerian books make turning a page to find an answer and a new frame the equivalent of switching frames on a machine. That permits easy cheating, but book programers argue that interesting programing eliminates the desire to peek ahead. Encyclopaedia Britannica Films' big programing division uses nothing but books, employing a plastic mask to reveal frames...
...problem: machines are useless without them. Tested programs of full-year courses cost as much as $75,000 to produce, and they are still scarce. Apart from Crowder's branching school, the leading program makers include Albuquerque's Teaching Machines Inc. (the programing affiliate of Grolier); Encyclopaedia Britannica Films, which is programing an entire high school curriculum; Manhattan's Basic Systems Inc., which is testing programs for underdeveloped countries; and Manhattan's Carnegie-and Ford-financed Center for Programed Instruction, which grew out of the project at Collegiate School, and is now writing and testing programs...
...books for 13 years, including TIME cover stories on Shakespeare, Boris Pasternak and James Gould Cozzens, 41-year-old, Harvard-educated Ted Kalem is equally comfortable writing about playwrights, the theater and the stock market (he once did a financial advisory letter). He is the author of the Encyclopaedia Britannica's article on Eugene O'Neill. Kalem joined TIME at Christmastime in 1950, same night at a party met Books Researcher Helen Newlin, whom he married...
President Pusey is among 63 men and women from the Boston area who are new contributors to the 1961 edition of the Encyclopaedia Britannica. Pusey's article concerns the life and times of Abbot Lawrence Lowell...
...time clock each day as he reported for work with his 2,000 employees (he also punched a bag daily), often showed up in old, patched clothes. He kept up his interest in sports as a pole vaulting coach at Yale for many years (he authored the Encyclopaedia Britannica's article on pole vaulting) and, ever the perfectionist, gave up golf after getting his score down to 80 because "I cannot master this game...