Word: britannica
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Dates: during 1960-1969
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What are the Sox' chances of maintaining their present lofty gait (7-5)? That's like asking what are the chances that a rhesus monkey, given a pack of Corrasable Bond and rubber stamps of the letters A and X, will turn out the 1962 edition of the Encyclopedia Britannica. But the Red Sox are high in the commodity known as spirit, and as Connie Mack used to say, if you haven't got it there, the prospects of your having it at all are remote at best...
...article in the April 20 issue implies that the Great Books Foundation was started by Encyclopaedia Britannica and that there is some connection between the two organizations through Britannica's publication The Great Books of the Western World. The Great Books Foundation was organized as an independent, nonprofit educational corporation in 1947, many years before Britannica's Great Books set was even published. We have no affiliation with Britannica except historically through association with Messrs. Hutchins and Adler, who did the pioneer work in starting Great Books seminars for adults when they were at the University of Chicago...
...volume sets, which include works by 74 authors ranging from Homer to Freud. Last year alone, 51,083 Great Books sets were sold for $22 million, a 27% increase over 1960. As a division of Publisher (and ex-Connecticut Senator) William Benton's Encyclopaedia Britannica Inc., Great Books keeps mum about its profits, but Britannica executives concede that it earns enough to pay some of its regional sales managers $100,000 a year...
Eggheads Are Not Enough. Before he was through, it cost Adler nine years and $1,000,000 (mostly wheedled out of Benton) to put the Syntopticon together. With heavy publicity mailings to industrialists-often followed up by whirlwind visits from Adler-Britannica managed to sell 1,863 Great Books sets in 1952. But in 1953 sales plummeted...
WILLIAM BENTON Publisher & Chairman Encyclopaedia Britannica New York City Sir: I see by your Education section that Admiral Rickover is at it again. It amazes me that an individual whose lifetime career has been the military can become an expert on education. As for a nationalized curriculum, I hardly believe a Kansas farm boy needs the same material that a New York City youth requires. The primary goal of U.S. education is to develop American citizens. In this it has not failed...