Word: britannicas
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...Beer & Britannica. No money has been set aside for home shelters. But by last week, the Berlin crisis and the Kennedy address combined to make more Americans than ever consider building their own. Day after the President spoke, civil defense offices across the country were flooded with demands for shelter information. In Denver, Home Builder Jack Hoerner quickly sold three new houses containing built-in shelters. A Virginia realtor put ads in Washington newspapers plugging "life and peace of mind outside the Washington target area" at Bull Run. In Chicago, Leo Hoegh, Eisenhower's civil defense director...
...Malibu, Missile Scientist and Electronics Manufacturer Bernard Benson, his wife and seven children had a $15,000 shelter built to withstand any bomb damage but a direct hit. Along with food and water, Benson has stocked his hideout with beer and a 1925 edition of the Encyclopaedia Britannica. A nuclear attack, says he, will set civilization back at least one generation; with the 1925 Britannica to tell him how, he will start life over again at the national norm...
...William B. Benton also quit the business in 1935, and like Bowles headed into the upper reaches of Democratic Party politics (as Bowles-appointed U.S. Senator from Connecticut) while staying in the upper brackets with his ownership of Muzak and his large holdings in the Encyclopaedia Britannica...
...propose simply to let programed books do the job. Skinnerian books make turning a page to find an answer and a new frame the equivalent of switching frames on a machine. That permits easy cheating, but book programers argue that interesting programing eliminates the desire to peek ahead. Encyclopaedia Britannica Films' big programing division uses nothing but books, employing a plastic mask to reveal frames...
...problem: machines are useless without them. Tested programs of full-year courses cost as much as $75,000 to produce, and they are still scarce. Apart from Crowder's branching school, the leading program makers include Albuquerque's Teaching Machines Inc. (the programing affiliate of Grolier); Encyclopaedia Britannica Films, which is programing an entire high school curriculum; Manhattan's Basic Systems Inc., which is testing programs for underdeveloped countries; and Manhattan's Carnegie-and Ford-financed Center for Programed Instruction, which grew out of the project at Collegiate School, and is now writing and testing programs...