Word: britannicas
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Pepsi-Cola Co., Encyclopaedia Britannica and Container Corp. of America (TIME, Apr. 30, 1945 et seq.) had all tested and proved the publicity value of fine art. Last week a Manhattan liquor importing firm, Renfield Ltd., was preparing to enter the same field in a small way with a traveling exhibition of twelve oils by the late, lusty, American-scene Painter George Luks...
...radio program asks contestants to represent something or someone, then answer questions pertinent to the personality of that object. Wearing a pair of book covers and a monacle, Colman appears as the Encyclopedia Britannica. He answers his first questions and wins the program's limit, $160. Rather than take the money he asks for a chance to appear again risking the money in the double or nothing procedure...
Finally, this month, seven years and almost a million dollars later (with the money advanced by the Encyclopaedia Britannica, which will join Chicago in publishing the 54 volumes with index), the Syntopicon was ready. From 443 Great Books by 74 authors, Adler & Co. had plucked 102 Great Ideas, with 3,000 sub-ideas. The Great Ideas ranged from God, with the most references (7,065), to Induction, with the least (284), from Angel to World to Eternity to Temperance...
...number of organizations, herbaceous or otherwise. Besides the purveyors of gardening supplies, who were selling everything from tractors to Hokinsonesque sun hats, there were representatives from the New England Wild Flower Preservation Society, the Blood Drive, the American Gourd Society, a company selling aluminum window frames, and the Encyclopedia Britannica. And it being St. Patrick's day, we were pleased to see that someone had included a model of an Irish Thatched Cottage...
...turbulent surfscapes won the Carnegie International's popularity prize five years in a row (1934-38), and since his death in 1940 they have gone right on pleasing the public. For the past five years his March-North Atlantic has been touring the country in the Encyclopaedia Britannica's traveling collection of U.S. art. In 26 cities, Britannica announced last week, the public had voted Waugh's picture the best of the 124 in the collection...