Word: britannicas
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...Partner William Benton is now making persuasive presentations for the University of Chicago, its Encyclopedia Britannica, its radio Round Table, and for the Committee for Economic Development
...title at the Marshall Field department store. Munnecke will coordinate University business affairs. Vice President Emery Thomas Filbey will continue as chief educational coordinator and Vice President William Burnett Benton (formerly of Manhattan's Benton & Bowles advertising, firm) will run such sidelines as the University's Encyclopaedia Britannica (TIME, May 24), its film unit which is now working out plans for rapid expansion, its radio Round Table. > Hutchins inspired the students' Daily Maroon to offer $750 in prizes for a motto to replace the present one, Cres-cat Scientia Vita Excolatur, which means "Let Knowledge Grow That...
Last week, too, the University of Chicago gave the best books notion its greatest merchandising improvement since the idea originally occurred around 1915 to Columbia's Musician-Novelist John ("Roaring Jack") Erskine. The Encyclopaedia Britannica, owned by the University of Chicago (TIME, Feb. 1), earmarked $400,000 to prepare the Hutchins Edition of approximately 100 great books. The University's Vice President William Burnett Benton called this "the backfire approach in bringing educational ideas to the public against the invested interests of education." The backfire is scheduled to reach the public...
...Well, its titular head is Ogden Reid, son of the late Whitelaw Reid and brother of Lady Jean Templeton Ward. . . . Of Whitelaw Reid, the Encyclopaedia Britannica says: '. . . In 1897 he was special ambassador of the United States on the occasion of Queen Victoria's jubilee; in 1902 he was special ambassador . . . at the coronation of King Edward VII; and in 1905 he became ambassador to Great Britain. . . . ' These salient details . . . may throw light on the question why today the New York Herald Tribune worships everything connected with Britain...
...Benton & Bowles might more accurately be called Goshorn & Hobler. William B. Benton retired in 1936, became vice president of the University of Chicago, board chairman of the Encyclopaedia Britannica. The advertising firm's new chairman of the board is Atherton W. Hobler; president Clarence B. Goshorn...