Word: brite
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Dates: during 1980-1989
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...undercover agent. One hunter remarks nervously, "If I were Blaien, I'd get after the guide that got him in trouble." Hearing this, Leach tells them, "Blaien's got his own problems," and notes that this is only part of a big federal bust. Ray Brite, a U.S. deputy marshal, eases the tension by telling awful jokes...
Some campaigns aim merely to educate. For five-to-eight-year-olds, I'm a Fit Kid uses Hallmark's popular Rainbow Brite character and a coloring-book format to lay out a simple daily-workout plan. About 1.5 million copies of the book have been distributed through family physicians and educators. By far the most comprehensive teaching effort is Know Your Body. Devised for kindergarten through junior high by the American Health Foundation, it uses workbooks, skits and rhymes to handle such topics as choosing "heart- healthy" foods and resisting the bad habits of peers. In addition, youngsters...
...meddlesome symphonic score, and a golden fairy dust that shines through the windows like God's blessing. For every scene of raw artistry--as when young Celie's brutal husband "Mr." tears her away from her beloved sister Nettie--there are three others that seem photographed by Rainbow Brite for Hovel Beautiful. The book's famous lesbian encounter between Celie and the charismatic blues singer Shug is played as if it were a sweet game a mother would teach her adoring child. Male violence is less sexual than paternal. Passion is wanting throughout, and a radiance that emanates from something...
...nationwide toy chain, is now selling the Geoffrey Alphabet Video, which features National Geographic animal footage and original songs by Elizabeth Swados. Preschoolers can exercise and play along with Gymboree, an interactive cassette from Scholastic-Lorimar Home Video. Harried mothers can enliven a youngster's birthday celebration with Rainbow Brite's It's Your Birthday Party, a 45-minute tape that enlists partygoers in various games and activities...
Home-video producers reply that there is nothing wrong with children wanting their own cassettes of Strawberry Shortcake or Rainbow Brite. "Kids' having their favorite licensed characters is like adults' having their favorite stars on the screen," says C.J. Kettler, vice president of children's programming for Vestron Video. "Rainbow Brite is a pretty positive role model." Indeed, with home video, parents at least have a measure of control over what their children are watching. The question is, once youngsters have all their favorites on cassette, will they ever be lured away from the TV set again...