Word: brite
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...some of this season's hottest stocking stuffers. Among the stars are such old friends as Bugs Bunny, Daffy Duck and Pinocchio (the classic Walt Disney movie is currently the top- selling children's cassette). But more recent favorites--from movies, TV and toy stores--include Rainbow Brite, the Care Bears, My Little Pony and the Transformers. Kidvid now accounts for 15% of the total home-video business, according to some industry estimates. Moreover, with their relatively low prices (typically between $10 and $40), children's tapes are usually bought rather than rented. Unlike adults, who generally view a movie...
...Grapplors, and the TV stars Masters of the Universe. The latter group includes the Glo Worm Musical World (remember the Plastic Exploding Inevitable?), Care Bear Cousins, Hugga Bunch Dolls, Pianosaurus, My Little Pony with Pony Wear Clothes and Jewelry, Baby Hugs or Tugs (take your pick, I guess), Rainbow Brite and Co., and finally the Cabbage Patch Dimensional Gift Set. It's war of the masses all over again...
...early to start thinking about Christmas? Not at all. With the toy industry headed toward a record $11 billion in retail sales this year, spot shortages of the most popular games and dolls are already appearing. Toy stores say they cannot stock enough of Rainbow Brite, Mattel's newest line of dolls. Kenner expects to ship 9 million of its fuzzy Care Bears, yet still cannot meet demand. Some 25 factories in Japan are turning out tiny robots called Transformers that can be changed into cars and dinosaurs, but 20% of retail orders are going unfilled. Even last year...
...save Charlie's Angels, for that installment, to be shown June 24, is the 109th and last. At its height, the show was consistently among the top five, ogled by an estimated 36 million people. Its first heroine, Farrah Fawcett, previously known primarily as a model for Ultra-Brite toothpaste and Wella Balsam shampoo, became almost overnight the biggest star in the business. Her poster image adorned thousands of dormitory walls, and thousands of gum-chewing adolescents imitated her long, layered hairdo. But celebrity was an ordeal. Armed guards had to be hired to keep the clutching fans...
...campaign has enlisted doctors, professors, lawyers, businessmen and bankers. Themes have included a mustachioed, sombreroed Mexican against an orange background (Ole Tequila), a red baron flying high in a blue sky (Seagram's Gin) and a hearts-and-cupids background emblazoned HOW'S YOUR LOVE LIFE? (Ultra-Brite toothpaste). Owners of Lincolns and Cadillacs have tried to enroll their cars, but to no avail. This form of beetlemania is for Volkses only...