Word: brite
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Daley didn't become so powerful or win a 730,000 vote plurality by flashing his Ultra-Brite teeth or by claiming virility and experience as his major assets. Daley is strong because the Cook County Democratic organization (more commonly referred to as the "machine") functions so smoothly. But machines break down without fuel, and that fuel is patronage and other material inducements...
Disadvantaged Minority. Miss Cadwell had a research group choose 607 women at random and ask one question: "What TV advertisement can you recall that you find particularly demeaning or objectionable?" Most-resented ads were for Right Guard deodorant, Axion presoak and Ultra Brite toothpaste. Right Guard's commercials show two families sharing the same medicine cabinet, and that, as Miss Cadwell sees it, belittles family life and offends women in their roles as wives and mothers. Women resent Arthur Godfrey's pitch for Axion, she believes, because it talks down to them. As for Ultra Brite...
...BRITE AND FAIR by Henry A. Shute. 286 pages. Noone House...
...Your cover story brings to mind an incident I recently encountered on a bus. A girl no older than four or five, singing away very spiritedly: "... a taste you can really feel; new Ultra Brite gives your mouth sex appeal...
...Palmolive achieved record sales ($275 million) and earnings that, at $9.3 million, were 8% above last year's quarter. Significantly, for a company that pulls in 55% of its profits abroad, most of the current, increase was earned at home, where massively advertised new products such as Ultra Brite toothpaste ("gives your mouth sex appeal") have been shining successes...