Word: brite
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...SURREALISM. This is usually mixed with metaphors come to life: the real dove that turns into a bottle of Dove liquid soap, the Ultra Brite girl who brands strangers with long-distance kisses. There is also an element of "I can do anything you can do" worse. Thus when Aerowax ricochets machine-gun bullets off its "jet-age plastic," another brand looses a stampede of elephants to trample over its "protective shield." The surrealistic approach often has a certain childish charm at first, but with repetition it quickly palls...
...Memphis Mail Order House, Curio Products Company and White Line, will discontinue representing that Poreen Ointment, La Jac Lovin' Pink Cream for Dark Skins or La Jac Orange Beauty Glow Cream are skin foods or skin whiteners; that other of its products eliminate wrinkles; that La Jac Brite Skin Bleach will overnight, or in any stated time, make the skin five shades lighter or that Lucky Mojo, Good Luck Incense, Hindoo Mystic Love Perfume, Holy Oil with Live Loadstone or High John the Conqueror Root and other similar products bring good luck, love, romance, power, life, inspiration, easy money...
...appears. But the wise desert rat astride his fuzzy burro passes his tongue between cracked lips, smiles ironically and sets the portent down as Death Valley's crowning treachery, the mirage. And yet, last week, there was a lake in California's subsea level inferno. One Perry Brite, Kerr County supervisor, stood on Dante's Lookout and saw that 50 miles of the sink had become covered with water. In the memory of none of the inhabitants of the Valley region had so much rain fallen or so much seepage accumulated from distant snows. When the waters...
Married. Elizabeth Brite Shevlin of Manhattan, daughter of the late famed Yale Footballer Thomas L. Shevlin; to Paul Morton Smith, son of the present Mrs. Charles Hamilton Sabin, wife of the famed Manhattan banker; in Greenwich, Conn., secretly last April, when Mr. Smith was a Yale undergraduate...
...graduated from the University of Illinois, completed his studies in Europe by help of the Rotch traveling scholarship. A close friend of the late Stanford White, he was at one time connected with Mc-Kim, Mead & White. In 1897 he started the firm of Brite & Bacon in New York, finally in 1903 establishing himself alone as one of America's most successful architects...