Word: british
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Dates: during 1980-1989
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...last commercial-free frontier is about to be breached. When the first British-Soviet space mission blasts into orbit in 1991, the event will have all the advertising hoopla of the Super Bowl. Glavkosmos, the Soviet space agency, has hired Britain's Saatchi & Saatchi agency to package corporate sponsorships, similar to those sold for the Olympic Games. The marketing ploy could raise an estimated $26 million to help pay for the project. During the mission, two Soviet cosmonauts and the first ever British astronaut will spend a week aboard the Mir space station. Saatchi has already designed the joint project...
...multimillion-dollar fee, a corporate sponsor could get permission to use Juno's logo in its packaging and ads, possibly send company employees to the launching site and have its ads plastered on the Soyuz rocket and even the British astronaut's space suit. Says Saatchi spokesman Bill Jones: "If we are successful, this guy will go up looking like a racing driver...
...also warned Hong Kong residents who try to help the mainland democracy movement that they should not "lift a rock only to crush their own feet." The British colony reverts to Chinese rule...
...Tiananmen Square, Hong Kong has been looking back to London for reassurance that the same thing won't happen there when Beijing assumes control of the crown colony in 1997. At the least, Hong Kong's 5.7 million Chinese want the option of moving to Britain. Last week British Foreign Secretary Sir Geoffrey Howe was dispatched to the colony to allay fears, but his visit only managed to make a bad situation worse...
Howe brought a blunt and unwelcome message: "There is simply no way a British government could grant to several million people the right to come and live in Britain." Instead, while planning to admit perhaps 100,000 Hong Kong Chinese, London offered to enlist the U.S., Canada and Australia in a last- resort "lifeboat" plan to absorb others in the event of a mass exodus. In the meantime, Britain would hasten the implementation of self-rule and press Beijing for fresh assurances that Chinese troops would stay out of Hong Kong. The colony's Chinese were not appeased. Storming...