Word: britishism
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Dates: during 1950-1959
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...British Labor Party and its mightiest press mouthpiece, London's Daily Mirror, have long drawn strength from a common source: young people. The Labor Party grew to power with help from Britain's discontented, we-can-change-the-world young folk. The Daily Mirror (circ. 4,571,000), serving up a spicy blend of triangular love, bloody crimes, and pictures of young ladies in the near buff came to command the world's largest newspaper audience of readers under 35 years: some 1,500,000. But in recent months, the Mirror has begun to wonder...
After the sweeping Conservative election victory, the Daily Mirror stridently proclaimed its continuing prominence as the favorite newspaper of Britain's young people. "Sit back, folks," it cried last week on Page One. "Why is the Mirror read by more people than any other British paper? The answer is-it's gay. Buoyant. Moves with the times . . . The accent is on youth...
...People." Out too went the Mirror's concession to middle-aged readers: a serious political column by Labor M.P. Richard Grossman, who, with help from the Mirror's Cudlipp, had also written the scathing but ineffective campaign broadside called "The Tory Swindle." And finally, out went a British newspaper institution: a comic-strip character named Jane, who won fame by appearing in the near altogether at any and every opportunity. Jane, by calendar count, should now be about 53 years old, and her lissome virtues have palled on Britain's youth. Installed in her place...
...four-day basis, and the companies may have to close some parts and components plants altogether this month because of the two-week to one-month lead time for steel to be fabricated after shipment from the mill. Even foreign automakers are hurt: Vauxhall Motors Ltd., G.M.'s British subsidiary, will chop production schedules over the next three months, largely because its imports of U.S. steel were...
...airlines argue with the basic premise that fares must be reduced to make the big jets pay off. As the British Comets and U.S. Boeing 707s complete their first full year of operation, the planes are proving far more efficient than most airlines expected. The lines first thought that one big, swift jet would do the work of two conventional planes; the ratio is closer to one-to-three. So far, with only a relatively few jets in operation, the new planes are justifying their $5,500,000 price tag and then some. Pan American reports more than 90% load...