Word: britishly
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Dates: during 1980-1989
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Baker's ideas for recasting the structures of U.S.-European cooperation -- dubbed "Bakerstroika" by British pundits -- were a first cut at answering a question implicit in the collapse of the Iron Curtain and the end of the cold war: as the Soviet military threat shrinks, what does Europe need with the U.S.? The decline of Soviet power, the growing vitality of the European Community and the rush to reunify Germany require the U.S. to contemplate European ties based less on fear of Moscow's intentions and more on healthy economic and political competition...
Though the British Foreign Office said there will be no more involuntary repatriations this year, they are certain to resume unless other nations offer an alternative. The boat people, says a senior British diplomat, "are chasing a dream that doesn't and can't exist." At least not in Hong Kong...
Investors agreed. They flocked to place money with the brothers, who had earned a reputation for creativity and bareknuckle competitiveness in the genteel British ad market. The Saatchis went on a billion-dollar spree that sparked panic on then complacent Madison Avenue and helped fuel a merger frenzy as other agencies joined forces to stay in the game. Meanwhile the brothers bought and bought. Among the dozens of U.S. firms they scooped up were top names like Compton Communications (purchased in 1982 for $55 million), Dancer Fitzgerald Sample (1986, $75 million) and Backer & Spielvogel (1986, $100 million...
...some cases, the global concept succeeded brilliantly. Typically, a worldwide Saatchi campaign is custom tailored to the styles and tastes of local markets, though sometimes only a translation of the ad copy is necessary. The parent firm's memorable campaign for British Airways, in which the island of Manhattan is seen coming in for a landing at London's Heathrow Airport, has run in 40 countries. Customers have liked the global idea: Saatchi agencies now represent more than 100 clients in five or more countries, including Fisher-Price toys and Allied-Lyons foods...
...wind chill of -79 degrees C (-110 degrees F) kept the team tent-bound for 13 days. Said Steger when he reached the Patriot Hills campsite in early November: "There were some pretty black moments when I could see the desperation of other explorers like Scott." The British adventurer and his party perished of cold and hunger after reaching the South Pole...