Word: britneyness
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...Indeed, the most interesting musical act of the night was Britney Spears in the Pepsi commercials. Maybe the solution is for Oscar to bring in commercial sponsors for each act. What commercials do is to make something square look artistic; what the Oscars do is to take original artists and make them look square...
...recruiting talent for the site. "He brings one of the most extraordinary new pop sensibilities to come along in a very long time," she says. "That's as good as it gets for us." Note to wannabes, especially blonde female teen-age ones: Martin doesn't want another Britney, so don't send your demo tapes. But he might like to return to his musical roots and work with a young rock band that's "harder than Goo Goo Dolls, more like a Metallica...
Thanks to his chart success with Britney Spears, Celine Dion, the Backstreet Boys, 'N Sync and other acts, Swedish songwriter Max Martin has been called a one-man hit factory. The reclusive Stockholm-based Martin, though, has managed to cling to relative anonymity even as the artists he works with and the hits he writes have been catapulted into the spotlight. He avoids attention, most press coverage and even awards ceremonies. Shortly after Martin closed his longtime studio, Cheiron, and opened a new one, TIME's Jeff Chu sat down with him to talk about his erstwhile rock-star dreams...
...have to like it yourself. It's not like, "Yeah, this is going to be really smart and make little kids go out and buy the record." You're trying to find a different angle. I don't always want to write about love. When we did "Lucky" for Britney, that concept came when we sat down and thought about her and her life. We thought it would be a great story to tell. " Larger than Life," from the Backstreet Boys, which we wrote with one of the guys, is a thank-you song to one of the fans, realizing...
...feeling. When I met Britney for the first time, I felt it. When you meet Britney Spears, it's not like, "I wonder if she can be a star." You could see it. You could hear it. It wasn't that hard. I turn down a lot of established artists who sell a lot of records. I turn them down when I don't feel I can contribute anything. If they already have a great thing going, I don't see the point of going and messing with it. A lot of times, calls are made by managers and record...