Word: britneyness
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...strap tops, which run afoul of regulations that the school's county instituted last year. The new code specifies that all skirts and shorts must fall no higher than 4 in. above the knee, and shirts must be tucked in. "When one of our teenagers comes in looking like Britney Spears, they carry with them an attitude," says Sushko, who began the year by issuing as many as 40 citations a day for inappropriate dress. Tonya's mother Michelle Steed thinks the school's approach is draconian. "Tonya is making an attempt to go to school, and it's like...
...Britney effect is helping fuel a resurgence of school dress codes across the country. In Chicago, where 80% of the public schools have uniforms, Assistant Principal Anastasia Halicki patrols the halls of Stephen F. Gale Elementary School to ensure that skirts don't rise higher than two finger widths above the knee. The majority of girls, of course, know better than to wear their most risque clothes to school. Tube tops are forbidden at Oliver McCracken Middle School in Skokie, Ill., but Sarah Roberts, 11, wears hip huggers and skimpy T shirts on the weekend. Even in the dead...
...compare ourselves to Britney," Sarah says, "and most of the time it makes us feel bad because we don't match up." She recalls that the pressure to look good began in fourth grade, when a lot of her peers started worrying about their weight. Now a sixth-grader, Sarah has a formidable collection of lip gloss, nail polish and eye glitter (the only makeup her mother allows her to wear). Yet even she believes there should be limits: she would never wear some of Britney's more daring attire, she says, because "there's a difference between looking cool...
Thanks at least partly to Britney, the marketing of sexy clothes and makeup to prepubescent girls is booming. Rave Girl, a national chain, sells feather boas, leather pants and stretch flares to girls ages 7 and up. "Girls' clothes started getting sexier about two years ago," says Jaime Williams, a manager at a branch outside Chicago. "Basically, everybody wants to be a princess. Not like the ones in fairy tales, but a hot princess like Britney." In Manhattan, designer boutiques like Betwixt and Infinity sell adult labels at adult prices in Alice-in-Wonderland sizes. A pair of Diesel jeans...
...girls as young as five are buying such products as the $12 Special Hits, 10 lip glosses and eye shadows contained in a CD case. "The music scene is driving the young scene," says president Ira Adler, explaining why his company packaged the makeup that way. "Britney and some of the other music groups are bursting with glitter and cosmetics." Kiss Products, a leading manufacturer of artificial nails, has licensed Disney characters like Winnie the Pooh and Mickey Mouse to sell its nail products...