Word: britneyness
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...melancholy makes sense when thinking of the perfectly fit, perfectly coiffed, smiling twenty-year-old Britney from the Pepsi commercial as an expression of nostalgia. Every generation experiences its nostalgia through popular culture: It is the shared text of every time, especially since we feel nostalgia for our youths, when we were more cognizant of Saturday morning TV and number one singles than of politics, world events, and “high” culture...
...generation was cognizant of Britney Spears. The video doesn’t make me particularly happy to watch—instead, it brings a subdued smile, a remembrance of that time mixed with a melancholy at its having passed...
...passed. The Atlantic Monthly, which features Britney on its cover this month, asks that question in their article “Shooting Britney,” which attempts to break down our national obsession with celebrity gossip. It traces the “evolution of Hollywood paparazzi from a marginal nuisance to one of the most powerful and lucrative forces driving the American news-gathering industry... to March 2002, when a women’s magazine editor named Bonnie Fuller took over a Wenner Media property called Us Weekly...
...generation lost its sense of solipsism and security and realized that it was a part of a broad and sometimes frightening world. The videos of Britney’s commercials are potent links to a longed-for past, while our current consumption of each new pointless piece on Britney, Kevin, and Adnan Ghalib helps us escape the fear of today...
...feel ownership of Britney, and her story tracks our own from pre-teens to twenty-somethings. Britney in her Pepsi commercials—brightly smiling, happy, and safe—was where we were then; where she is now—overwhelmed, unsure of her privacy or her place in the world—is where we all are, as a generation and as a country...