Word: briton
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...magazine is a living thing. The child that Briton Hadden and Henry Luce brought into the world in March 1923 was squally, bratty, brash. The new smart aleck--its voice distinctive, sophomoric, self-assured--thrived, almost from the start: born lucky. The magazine sailed through the 1920s as if the decade were a breezy shakedown cruise...
Today's TIME continues to evolve, as living things do. If Briton Hadden and Henry Luce were around, they'd recognize their progeny. It would be interesting to take them aside at the 75th anniversary dinner and ask them what they think of their work in progress...
...seven years ensconced in all-male, all-white, overwhelmingly Protestant institutions of the American upper class: first Hotchkiss, then Yale (where he joined that bastion of the Establishment, Skull and Bones). Luce was active in student journalism in both schools--and in the process formed an intimate relationship with Briton Hadden, the classmate, friend and frequent rival with whom he would found TIME. Having encountered America first as an abstraction, Luce encountered it after 1913 as a member of a self-proclaimed enlightened elite, among boys and young men trained from an early age to think of themselves as natural...
When Henry Luce and Briton Hadden founded TIME 75 years ago, they felt that folks were being bombarded with information but were nevertheless woefully underinformed. They set out to create a magazine that would sift through the clutter, synthesize what was important and preach their cheeky prejudices...
...people who will be at the party in spirit only are Briton Hadden and Henry Luce, who started this magazine in March 1923. It goes without saying that Hadden and Luce were enormously smart and able. What is rarely said is that at that moment 75 years ago, they were so very young. That's what surprises--and inspires--me about them: their youth. On the date of Vol. I, No. 1, Hadden was 25 and Luce 24. As they assembled their 32-page magazine in offices at 9 East 40th Street--their equivalent, you might say, of the garage...