Word: britons
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Founders: Briton Hadden 1898-1929 Henry R. Luce...
Founders: Briton Hadden 1898-1929 Henry R. Luce...
Last week Sorrell was on the attack again, singling out one of the oldest and most venerable names in U.S. advertising. In an unwelcome bid, the Briton proposed to pay $730 million to acquire the Ogilvy Group, which owns Ogilvy & Mather, the fifth largest U.S. advertising firm. The agency, which created the Man in the Hathaway Shirt campaign and today's sleek celebrity ads for American Express, has been independent since it was founded in 1948. If Sorrell were to succeed in taking over Ogilvy, his combined empire (estimated annual billings: $13.5 billion) would rank a close second to Britain...
Founders: Briton Hadden 1898-1929 Henry R. Luce...
Founders: Briton Hadden 1898-1929 Henry R. Luce...