Word: broadcast
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Dates: during 2000-2009
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...younger adults were more likely to come across the convention by accident, the reduced coverage on the broadcast networks “implicitly roadblocks” their access, Patterson said...
...poll also found that around half of the convention audience consisted of viewers who stumbled upon the convention while watching television. Identifying the broadcast networks as essential to attracting a convention’s “inadvertent viewers,” the poll found that viewers are more likely to come across convention coverage and watch it if televised on broadcast networks...
More than 60 percent of DNC viewers on broadcast networks stumbled upon the coverage inadvertently, whereas less than 40 percent of such viewers tuned into the convention via a cable network in spite of its more extensive coverage...
Younger adults, in particular, were affected by the reduced broadcast coverage. Sixty-three percent of adults 30 years of age or younger identified themselves as inadvertent convention viewers, compared to 47 percent of older adults...
Given the higher level of public interest in this year’s campaign, Patterson said that broadcast networks need to expand their coverage...