Word: broadcast
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Dates: during 2000-2009
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That's why, in the films and performances that are honored, the Oscars have become more like the Emmys. And why the Academy Awards, which used to be the highest-rated entertainment program of the year, could hit a new low with its Feb. 22 broadcast. Now, if Slumdog were battling The Dark Knight for Best Picture--sort of Dharma vs. Goliath--that would be a can't-miss fight...
...good half-century, "watching TV" meant one thing. It was something you did at home, with friends or family, in front of a stationary machine in a dedicated room, preferably with snack chips. You experienced a broadcast exactly when and how millions of others did--same Bat-time, same Bat-channel--or you did not experience it at all. And unless you got proactive with a VCR, you did not copy, carry or remix what you saw. This was why mass media were culturally unifying (or homogenizing): those moments that mattered, we all saw in exactly the same...
Media messages will be tailored both ways: already, President Obama is doing network TV to broadcast messages wide, and online videos for a more intimate, fireside-chat connection. And as more people watch traditional TV on the tiny screen and online video on the big one, more will jump the boundaries. Collegehumor.com just debuted a show on MTV, while this spring ABC premieres In the Motherhood, a sitcom based on a webisode series...
...dating scene? Bad enough that a production company believes it can find four adults willing to have spouses chosen for them by their friends and family, marry them and allow their subsequent domestic life to be broadcast on CBS. (Because what could possibly go wrong in your first year of wedlock to a stranger?) Other lonely hearts have already submitted to having their mate-finding woes aired on cable. Yes, there have been dating shows before, but none quite so DIY as three offered by FLN, the network formerly known for fancy cooking and curtain-choosing. Wingman, in which comedian...
...were viewed as having a significant intrinsic value. The best content can be moved from one medium to another, increasing its value even further. TV shows can be played on TVs, PCs, and handsets. Newspaper content can run on a printed page or on the internet. Radio can be broadcast from satellites or radio towers. (See pictures from the 2009 BAFTA Awards...