Word: broadcast
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Dates: during 2000-2009
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...Monsters vs. Aliens. Viewers need a pair of 3-D glasses, which can be found for free at grocery and convenience stores nationwide. The stunt is a joint venture of DreamWorks and Pepsi, which is promoting its SoBe beverages in a follow-on 3-D ad later in the broadcast. (See the best and worst Super Bowl commercials...
...field in favor of the game's unsung laborers is a refreshing angle, even if he seems half-ready to douse them in Gatorade. Readers' reactions will likely hinge on whether they consider the Super Bowl the apotheosis of sport or of marketing. For many, the game - whose broadcast reaches some 100 million viewers and possesses an economic footprint larger than the GDP of 25 nations - has had its appeal overshadowed by the neon-lit, focus-grouped spectacle that surrounds it. St. John anticipates those sentiments. "Sure, this billion dollar game harbors the crass and the commercial," he concedes...
...imagine Joshua was comforted by the reaction of Rangoon's police chief. "DVB are the worst," growls Major General Khin Yi in the closing scenes of Burma VJ. "DVB are the ones who broadcast most of the false news about us." My brave Burmese colleagues couldn't ask for a bigger compliment, or for a better reason to continue their extraordinary work...
Cooper, Anderson • flub-filled broadcast...
...with great gusto. "'Liquidator' sure has a negative connotation, doesn't it?" admits Paul Erickson, CFO of the Great American Group, one of the largest liquidation firms in the country. The wife of Jim Schaye, CEO of Hudson Capital Partners, another major liquidator, didn't want her husband to broadcast his career when they first met. "She thought people would think I'm a vulture," he says with a laugh (she has since changed her tune. Honey, you're not a vulture). At parties, Steve Fried is very careful when describing his career. "I do not tell people...