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When the creators of a new sitcom called The Loop pitched their show to executives at the Fox television network, the broadcast moneymen liked the idea of a sitcom about young guys living in Chicago. But what they loved was the fact that products on the set wouldn't be an afterthought brought in by a prop master. Instead, viewers would see the same products every week, cleverly woven into the plot throughout the season, and characters would discuss the brands-a bit like a 13-week ad campaign. Sure enough, the network picked up the show. Co-creator Will...
...Thanks in part to technologies like TiVo-which growing numbers of folks are using to blitz past commercials and watch TV on their own schedule-the ad-driven prime-time business model that has existed for decades is under assault as never before. In New York City last week, broadcast execs showcased their best hopes for luring viewers back this fall, unveiling dozens of new dramas, sitcoms and reality shows. If history is any guide, most of them will flop, with shows aimed at young guys facing tough competition from video games, and cable channels eroding ever more...
...alderman in Liechtenstein. But it's fun for us over here. And if all the predictions I list below prove to be false when you read our next blog Saturday, you should get a giggle too. The award show, which can often be endearing in its gaucherie, is broadcast across Europe, and in the U.S. on the Independent Film Channel, beginning at 1 p.m. Eastern...
...reporters that NBC had spent the past year "spinning" them that there were no problems with Joey. But now, he assured us, he believed honestly and candidly that the show "wasn't broken." (In a "Weekend Update" skit at Radio City, Tina Fey was not so kind. The HDTV broadcast of Joey, she said, was so clear, "you could actually see Matt LeBlanc's panic.") The new schedule NBC was announcing would go a long way toward turning around the network's fortunes. But, then again, they might change it within weeks...
...surprise, NBC is keeping The Office, the mockumentary workplace sitcom that got low ratings but was the best new sitcom on any broadcast network last fall. Also returning will be critics' darling Scrubs -but not until later in the season, after star Zach Braff shoots a movie. Fear Factor, that offal-laden young-man magnet, is off the fall schedule, but will come back -presumably after one of those surefire hit shows is canceled. Next year is the last for Will & Grace, and The West Wing will probably be term-limited out at the end of next season...