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Although the endorsement by her sister and prenatal nurses turned Parilla on to Pampers, a few marketing tactics from Procter & Gamble, Pampers' $51 billion parent company, have helped the 21-year-old single mother stay loyal to the brand. Parilla recalls a Pampers television ad she liked, broadcast in both English and Spanish, showing a smiling baby crawling in the diapers. The nurses at Garfield Medical Center in Monterey Park, Calif, gave Parilla free samples of Pampers and other P&G brands like Crest and Tide as she checked out after Fatima's birth (Parilla uses Crest, although she prefers...
...More disturbing, he says, are signs that campaigns urging people to evacuate early are not working. The effectiveness of radio-broadcast public evacuation warnings will also be examined - though with a fire moving that fast, "there's little time to warn people, and little time for people to heed the warning." In the meantime, stories of heroism and loss are spreading through the stunned townships of the peninsula. Wangary general-store owner Sandra Saunders says she has "never seen people look so sad." Many locals are still suffering the painful effects of hours fighting the fire without goggles. But donations...
...These problems were caused primarily by a myopic zeal to be the first news organization to broadcast what was believed to be a new story ... and the rigid and blind defense of the segment after it aired despite numerous indications of its shortcomings...
Twilight Zone creator Rod Serling used the eerie-tale genre to get around broadcast strictures, and in a way so does Abrams. Networks have long been afraid that audiences would lose interest in talky, character-driven shows about relationships. So Abrams lets viewers believe they're getting something else. Alias was sold as--and truthfully is--the story of a grad student who becomes a spy. But what really grabbed Abrams was that Sydney Bristow (Garner) has to work with her father Jack (Victor Garber), a chilly pragmatist with whom she has a rocky history. Garner recalls Abrams' pitch: "There...
SOUNDING THE ALARM For residents of the Pacific Northwest coast, the jolt of an earthquake would be the first signal that they should head for higher ground People too far away to feel the quake would be alerted by sirens or broadcast warnings, thanks to??a 26-nation network of seismic, tidal and sea-level monitors...