Word: broadcast
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...meet the challenge. Hope springs eternal, however, while media and pop culture still do their part to encourage us to get out and vote. In four years, when P. Diddy again threatens to kill you for not voting and MTV interrupts the “Real World” broadcast to play “Rock the Vote” commercials, appreciate the effort. Think about why your friends don’t vote and about why this specifically targeted advertising isn’t working. Talk to your friends and figure out why they’re apathetic. Encourage...
With the John F. Kennedy Forum filled on all three levels, the IOP hosted a festive gathering complete with Christmas lights, American flags and popcorn. Big-screen TVs showed CNN throughout the night, muted only to broadcast incoming phone calls from political leaders and strategists...
...three days, Stopsinclair.org raised enough for full-page newspaper ads opposing Sinclair in four swing-state markets. Burger King announced it would pull ads from Sinclair stations, and $90 million was wiped off the value of Sinclair shares, though the stock rebounded after Sinclair altered its broadcast. Sinclair officials claim opponents hurt their own cause. "They turned what would have been a relatively minor story in 25% of the country into a much larger story in 100% of the country," says Barry Faber, vice president and general counsel at Sinclair. "If they had just let us do the show...
Coming at a time when broadcast networks have to work harder and harder to keep viewers from choosing alternatives like cable, video games and the Internet, the challenge faced by NBC and Zucker is their most serious in at least a decade. Not only has the once geriatric CBS raced to the top of the network pack with its powerful CSI franchise, but perennial also-ran ABC has the season's sole breakout hits, Lost and Desperate Housewives, a steamy evening soap that Zucker passed on. If the ratings slide continues, it could put a dent in NBC's well...
...leaving the iconic beauty pageant without a network home for the first time since its first televised pageant 50 years ago. The move, a result of sinking ratings, has the potential to devastate the 84-year-old nonprofit organization, which was financially dependent on its income from the annual broadcast. Pageant officials say they are optimistic that the show will appear on another channel...