Word: broadcast
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Ratings for the broadcast networks have taken another tumble this fall--down an overall 3% from last season. And it's not just new shows that are having trouble; a surprising number of old favorites have slipped badly. Frasier has dropped 21%; Will & Grace is down 16%; and even CBS's hot CSI fell 11%. Nor can it all be blamed on the unusually high ratings for the baseball play-offs. In times like these, TV fans are reminded of the famous Happy Days episode in which Fonzie jumped over a shark while water skiing in the Pacific Ocean...
...Auntie, however, is not being treated with deference in its homeland. It's partly political--the company is feuding with the government over a BBC news broadcast that suggested Prime Minister Tony Blair exaggerated Iraq's military threat to justify going to war. It's partly corporate--the BBC, through its commercial side, is turning into a powerful media conglomerate. Some critics say the BBC is dumbing down its entertainment shows to get ratings and sexing up some of its news broadcasts to get buzz. With new digital-TV and radio channels, a highly successful website, a major international expansion...
...satellite operators for BBC World (a 24-hour news channel) and BBC Prime (featuring popular-entertainment shows) as well as BBC America. Already Britain's largest magazine publisher, it's launching a slew of new titles. It's also touting business for a new state-of-the-art broadcast center in London, and has started producing "branded content" for advertisers. British viewers recently saw two-minute "documentaries" that the BBC produced for the French automaker Renault to coincide with the launch of a new van, and the BBC has produced promos for clients ranging from Lexus to Vodafone...
...satellite-TV providers, allow viewers to download TV shows and movies and watch them when they want, skipping ads if they choose. U.S. networks haven't figured out viable revenue models for that. The BBC has no such roadblock, since its shows are financed by the citizenry and broadcast in Britain commercial-free. That means it can get on with digitizing its content and figure out how to profit later...
...want to give back to Harvard some of what it has given me,” she said. Zakrzewski, whose piano performances have been broadcast on several television and radio networks across the country, said she believes that talent shows such as “Forte!” are important community-building events and help create a positive environment for the arts...