Word: broadcast
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...Bacall's controversial appearance on NBC's Today, the celebrities fail to mention that they are being paid. Just last week CNN (which is owned by AOL Time Warner) announced that from now on, it will always disclose any such financial ties during an interview, and the three major broadcast networks have suggested that they will follow suit...
There are no reliable estimates of spending on alternative marketing, in part because agencies and clients rarely admit to using stealth methods. Certainly, it represents a small fraction of the estimated $236 billion that will be spent this year on traditional print, broadcast, radio and online advertising in the U.S. But industry experts say that outlays for alternative campaigns are growing rapidly--and that Madison Avenue has little choice but to seek new ways to push products. After tightening their belts during the recession, clients are increasingly wondering what exactly their hefty ad budgets are getting them and "demanding greater...
...week. Its home station, New York City's WNEW-FM, announced the decision after the Federal Communications Commission (FCC) began an inquiry provoked in part by an incident in which, complainants alleged, the hosts encouraged a tourist couple to have sex in Manhattan's St. Patrick's Cathedral and broadcast the event live. When the show was canceled, one of the most high-profile offended parties, William Donohue, president of the Catholic League for Religious and Civil Rights, pronounced himself "satisfied with the results of this decision" and stated that he saw no reason to revoke WNEW's license...
Radio Disney airs 24 hours a day. Its lineup includes Web Fingors, a surfer guy who broadcasts Wednesday through Friday from Disneyland. He plays cool music, gives out prizes, takes phone calls from kids and does the occasional celebrity interview. Then there is B.B. Good, who has the noon-to-4-p.m. slot weekdays, airing from Walt Disney World in Orlando, Fla. Good's show, Radio Disney's Playhouse, caters to the younger crowd, with more traditional kids' songs, stories, and appearances by Disney characters like Minnie Mouse and Winnie the Pooh. There's also Don Crabtree, who pretends...
...used to advance the plot or create characters. "Our goal is to help build critical listening skills," says Robert Batscha, the museum's president. "Kids are so positive about TV and radio that it's a natural vehicle." With that same goal in mind, the Pavek Museum of Broadcasting in St. Louis Park, Minn., which houses a collection of antique broadcast equipment, provides studio time for kids to produce live radio broadcasts. "We've been booked to capacity ever since we opened. We can't keep up with the demand," says Stephen Raymer, the museum's managing director...