Word: broadcast
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...nail in the wall next to the kitchen radio and hung the receiver. For four hours I sat in my frigid Moscow office listening to the game, occasionally clenching my fist in triumph. The Internet has responded to that need. Games are now tracked play-by-play and broadcast live online, often for free. You don't want to know what my phone bill was in January...
Moreover, because broadcasters and advertisers hate how PVRs can fast-forward and rewind programs still being broadcast (thereby letting viewers skip the ads), they are trying to rein us in. According to London tech consultancy Datamonitor, the next-generation boxes will permit viewing to be monitored and allow broadcasters to either prevent viewers from fast forwarding ads or offer us rewards for agreeing to watch them...
...What the TiVoistas are secretly hoping is that Microsoft's recent entry into their turf will indirectly aid them. Redmond has the deep pockets to spend on ads that explain how a PVR works - ones much more direct and widely broadcast than TiVo's too-clever-by-half "male itch" ads. But Ultimate TV is still in its buggy and relatively featureless infancy; as with all Microsoft products, it's best to wait for version 2.0. So if the ads feed a need but discerning consumers try out both systems when they actually get to the store, TiVo wins. Right...
JUDGMENT CALL If viewers tune into the broadcast of the first-ever pro league this summer, the sport should attract even more young athletes...
...honesty, it is very difficult to stay in touch with the full spectrum of professional sports without cable. Baseball, hockey, and college basketball air on ESPN. The NBA is on TNT. Tennis is broadcast on USA and HBO, and golf has The Golf Channel...