Word: broadcast
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...mass-produced based on standardized designs, mass-marketed through new forms of mass media and spewed forth in cookie-cutter form from big factories and studios. This included not only consumer goods like Ford's cars, but everything from William Levitt's suburban homes to David Sarnoff's nationally broadcast shows to Ray Kroc's Big Macs. Mass production made all sorts of stuff, from toothpaste to TVs, more affordable, but it also led to a certain conformity. And because of economies of scale, it had a centralizing effect: power shifted from local craftsmen, shopkeepers and family-run businesses...
Sarnoff had it all figured out: for RCA to sell radios, it had to have programming--music, news, sports. On July 2, 1921, he arranged the broadcast of the Jack Dempsey-Georges Carpentier prizefight (great ratings in the male demos), which was a watershed event. Within three years the radio music box, now called the Radiola (price: a hefty $75), was a success, with sales of $83.5 million...
When we first teamed up at ABC in the mid-'70s, broadcast television was still a heady and vibrant place. We were thrilled when we heard someone mention a show we had helped get on--Soap, maybe, or Barney Miller or Taxi. We learned from our favorite bosses, Fred Silverman and Michael Eisner, that a good programmer respects the audience, takes risks, has showman-like instincts and lives to bring the best and brightest talent to the people...
...broadcast industry has changed since then, and is undergoing the same kind of technological revolution that occurred when Sarnoff introduced television. Still there are programmers and producers with great passion for the medium, and we count ourselves among them. But now these broadcasters have had to embrace other media as well--cable and the Internet--to avoid being crushed by the furious pace of technology...
...weld the owners of the new, expanded league into a cartel. This too required an exemption from the antitrust laws, which Congress granted in 1966. One morning the three major television networks woke up and found not a collection of individual teams competing with one another to sell their broadcast rights, but a single entity with a growing sense of its value...