Word: broadcast
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...height of the cold war, the Department of Defense faced a tough question: How could orders be issued to the armed forces if the U.S. were ravaged by a nuclear assault? The communication hubs in place at the time -- the telephone switching offices and the radio and TV broadcast stations -- were not only vulnerable to attack, they would also probably be the first to go. The Pentagon needed a military command-and-control system that would continue to operate even if most of the phone lines were in tatters and the switches had melted down...
...athletes by members of the P.L.O. at the Olympic Games in Munich. Last week a former Israeli director of military intelligence official revealed just how effectively that retaliation was carried out, when military censors finally allowed an interview he gave a year ago to be broadcast on national television. The official, Aharon Yariv, said between 10 and 15 Palestinians involved in the Munich attack had been assassinated by Israeli agents...
Procter & Gamble, which spends an estimated 5% of its total advertising budget of $2 billion on ethnic-oriented ads, reaches Spanish speakers through shows like Hablando, a popular half-hour morning program. AT&T, which sponsors Chinese Dragon Boat Festival races and Cuban folk festivals, runs broadcast and print ads in the U.S. alone that reach 30 different cultures in 20 different languages, including Korean, Tagalog and the West African dialect + Twi. Says Jacqueline Morey, director of multicultural marketing at AT&T: "Marketing today is part anthropology...
...walk out into the street, past German cars, to my office. Around me are English-language students from Korea, Switzerland and Argentina -- all on this Spanish-named road in this Mediterranean-style town. On TV, I find, the news is in Mandarin; today's baseball game is being broadcast in Korean. For lunch I can walk to a sushi bar, a tandoori palace, a Thai cafe or the newest burrito joint (run by an old Japanese lady). Who am I, I sometimes wonder, the son of Indian parents and a British citizen who spends much of his time in Japan...
...more than goods and artifacts, the one great influence being broadcast around the world in greater numbers and at greater speed than ever before is people. What were once clear divisions are now tangles of crossed lines: there are 40,000 "Canadians" resident in Hong Kong, many of whose first language is Cantonese. And with people come customs: while new immigrants from Taiwan and Vietnam and India -- some of the so-called Asian Calvinists -- import all-American values of hard work and family closeness and entrepreneurial energy to America, America is sending its values of upward mobility and individualism...