Word: broadcast
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...Monsters vs. Aliens. Viewers need a pair of 3-D glasses, which can be found for free at grocery and convenience stores nationwide. The stunt is a joint venture of DreamWorks and Pepsi, which is promoting its SoBe beverages in a follow-on 3-D ad later in the broadcast. (See the best and worst Super Bowl commercials...
...like sunglasses, making the 3-D effect far more engaging than it was with the old-fashioned red-cyan anaglyph cardboard glasses of the 1950s and '60s. That said, the Super Bowl commercial (as well as Monday night's episode of the NBC sitcom Chuck) is designed for TV broadcast and requires a setup that's similar to anaglyph - a newer, higher-quality version called ColorCode. "It doesn't bleed colors out the way the old anaglyph glasses did," says Katzenberg. "But consider this a warm-up for the movie-theater experience, which, honestly, is 100 times higher quality than...
Nesson, who founded Harvard’s Berkman Center for Internet and Society, also requested that a proposed Jan. 22 hearing be broadcast publicly over the Internet...
...field in favor of the game's unsung laborers is a refreshing angle, even if he seems half-ready to douse them in Gatorade. Readers' reactions will likely hinge on whether they consider the Super Bowl the apotheosis of sport or of marketing. For many, the game - whose broadcast reaches some 100 million viewers and possesses an economic footprint larger than the GDP of 25 nations - has had its appeal overshadowed by the neon-lit, focus-grouped spectacle that surrounds it. St. John anticipates those sentiments. "Sure, this billion dollar game harbors the crass and the commercial," he concedes...
...imagine Joshua was comforted by the reaction of Rangoon's police chief. "DVB are the worst," growls Major General Khin Yi in the closing scenes of Burma VJ. "DVB are the ones who broadcast most of the false news about us." My brave Burmese colleagues couldn't ask for a bigger compliment, or for a better reason to continue their extraordinary work...