Word: broadcast
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...program was produced by Mal Albaum of HBO, which also handled many of its broadcast logistics. TIME senior editor Terry Zintl provided on-air analysis of the voting results. TIME also distributed guidebooks and a questionnaire on key issues. That survey showed, among other things, that 80% of students and parents opposed new taxes to reduce the federal deficit, and 61% favor a treaty drastically reducing U.S. and Soviet nuclear-missile stockpiles. Asked to compare their future financial prospects with their parents' current circumstances, 43% of the students said they expected to be better off, and only 11% thought their...
...answers and images, each candidate would appear alone for a wide-open discussion with extensive follow-up. Each appearance (address plus questioning) would take about an hour, and the candidates could be videotaped simultaneously to avoid giving either the advantage of going second. The two presentations could then be broadcast during that week. The idea is to allow the voters to see how the candidates address the major issues in reasonable juxtaposition...
Nonetheless, broadcast journalism has a lot to be proud of in 1988. Such programs as the MacNeil/Lehrer NewsHour, CNN's Inside Politics '88 and ABC's Nightline regularly provided distinguished coverage. In addition, as the campaign wore on, the networks endeavored to bring greater depth to the nightly news, focusing on issues and exposing some of the candidates' distortions. "Television reporters didn't trivialize the campaign," says Andrew Stern, a professor at Berkeley's Graduate School of Journalism. "The candidates...
...past had taught them that although a candidate might deliver a thoughtful speech, if he tripped and fell as he left the stage, that was all anyone would see on the news. TV covers only three things, says Bush's media guru, Roger Ailes, "visuals, attacks and mistakes." Broadcast news, agrees Michael Deaver, Ronald Reagan's former imagemaker, is "primarily concerned with entertainment values...
More troubling was the fact that both the print and broadcast press frequently failed to point out the distortions in how the candidates painted each other's records. For instance, while many news organizations reported ! Bush's charge that Massachusetts furloughed a first-degree murderer named Willie Horton, who proceeded to rape a woman while on leave, few pointed out that the program had been instituted under a previous Republican Governor and that many states, including California under Governor Ronald Reagan, had similar furlough programs. Says Kathleen Hall Jamieson, author of a history of campaign advertising, of the Bush spots...