Word: broadcast
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...from a $54 million loss in 1983. Cable systems are being bought and sold for rapidly escalating prices. And advertising revenue in 1987 exceeded $1.1 billion, in contrast to $380 million in 1983. Cable is one of the major competitors cutting into the ratings and revenue of the three broadcast networks. "Cable has certainly grabbed our attention," says David Poltrack, vice president of marketing at CBS. "Their $1 billion ((in ad revenue)) is coming out of our hides...
...this month to avow their interest in producing shows for cable. Martin Sheen has formed a production company to develop shows exclusively for cable. So has Shelley Duvall, a cable pioneer with her Faerie Tale Theatre series on Showtime. "In terms of creative freedom, cable television today is where broadcast television was in the 1950s," says Duvall. "Producers have a lot of room to explore new frontiers...
Meanwhile, cable networks are bidding aggressively against their broadcast rivals for programming. Syndicated reruns of such current network hits as Miami Vice, Cagney & Lacey and Murder, She Wrote have been sold to cable rather than broadcast stations, as would have been the case five or ten years ago. Cable has also been on the offensive in the sports arena. ESPN last year brought National Football League games to cable for the first time, buying a package of 39 contests over three years. ESPN's eight regular-season NFL telecasts last fall garnered the all-sports network its highest ratings ever...
...Cable Communications Policy Act was enacted in 1984, most local communities can no longer regulate the rates cable systems charge subscribers. With the elimination of the "must carry" rule (struck down as unconstitutional by a federal appeals court), cable operators are not even required to carry all the broadcast stations in their local area. As a result, some small stations have been dropped; others have been shifted from desirable low-channel positions near the networks to the less watched numbers at the high end of the dial -- "cable Siberia," as some call it. Viewers have little recourse against such moves...
...Morning News. "Sauter was in charge," writes Boyer, "and it was clear that he wasn't there to validate the glories of CBS News past. He was there to vanquish the past, to repudiate an approach to television that was seen as hidebound and irrelevant and the philosophies of broadcast journalism that fostered that approach. That was his mission, and that is what...