Word: broadcast
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...Democrats were the first politicians to realize that local broadcast and cable stations have enormous appetites for fresh video programming, for both paid political broadcasts and free footage the stations can use to beef up their news reports. Several Democrats, by beaming political messages to the satellites and telling the stations when the programming will be available, have been able to dramatically expand their coverage in key primary states. Now candidates from both parties regularly arrange for speeches, interviews, press conferences and debates to be beamed to the birds. The strategic importance of these satellite feeds will increase sharply after...
...financial wreckage from last year is still being added up. At PTL, 1987 viewer revenues plummeted to $41 million from the $96 million of Jim and Tammy Bakker's hyperhustling final year. In one seven-month period, Christian Broadcasting Network revenues fell 32.5%, compared with the same time in 1986 -- a drop that partly reflected the loss of its star, Pat Robertson, to presidential politics. Jerry Falwell's income for March through October was $6 million less than projections. Jimmy Swaggart and Oral Roberts refuse to disclose their 1987 results, but the latter's situation is obviously rocky. Broadcast ratings...
...surprising move, network television turned its back on the Great Communicator. ABC, CBS and NBC refused to broadcast a presidential address on the eve of the vote. Network executives said there was no news in Reagan's 20- minute plea, and in fact, the speech was full of familiar hyperbolic rhetoric: "Nicaragua is being transformed into a beachhead for aggression against the U.S." In a follow-up address, Indiana Democrat Lee Hamilton offered the prevailing House view. The U.S., he said, should wait and see if Nicaragua sticks with the peace process set in motion by last summer before restoring...
...sight will be the largest control room (1,000 sq. ft., 100 TV monitors) ever put together in North America, and that facility is matched by a second fully manned control room on backup in case of failures. Virtually every phone line and broadcast system also has a backup duplicate. Though there are few new gewgaws, ABC is celebrating the Olympic debut of its tiny point-of-view camera, a 2-in., 2 3/4-oz. black box that can be attached to the front of a bobsled, a skier's boot, even (via a special wheeled apparatus) a hockey puck...
...prime time and commercial time is virtually sold out (up to $300,000 for a 30-second spot), network executives admit that advertising income will not cover the costs. They are spending a reported $100 million on the production, in addition to the whopping $309 million paid for the broadcast rights, more than three times the cost in 1984. The problem developed because the rights were auctioned off before the '84 Winter Games had taken place and before the network business soured. "With our original projections, we were bidding with the expectation of making a profit," says Arledge. "But then...