Word: broadcast
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...keep going, Falwell must raise $100 million a year, promoting religion with all his corporate daring and guile. His Thomas Road Church in Lynchburg is the cockpit of the whole enterprise. Jammed with TV directors and monitoring screens, it is where Falwell tapes his Sunday-morning service, which is broadcast that evening as the Old Time Gospel Hour to 392 stations across the country. A bank of 62 telephone operators takes incoming pledges after the show...
...Christ. Thrilled by the words, Falwell took the invitation to come forward to the altar and be born again. He bought a Bible the next day. After graduating from a Missouri Bible college as an ordained Baptist minister, he started the Thomas Road Church in Lynchburg and began to broadcast his services on radio. Within a year his membership jumped from 35 to nearly a thousand. Falwell was a smooth storyteller and his blunt, biting tongue gave his Fundamentalist listeners a new sense of confidence. He thundered against adultery, drinking and premarital sex. He built his church audience with...
Observers speculate that a new owner might split ENA into two companies, one consisting of broadcast properties and one of newspapers. As the News's losses mount, a new owner could petition the U.S. Justice Department to allow a joint operating agreement with the Free Press, in which the editorial staffs would remain separate, but the advertising, printing and circulation operations would be shared...
Instead of contenting itself with the role of follower, television should seize the initiative of leadership. Only by resisting immediate gratification can broadcast companies hope to loosen the invisible hand's constricting grip...
Television may be an entertainment medium, but television news has a higher public responsibility. Broadcast journalism can't afford to let its audience--or its perception of that audience--call the shots...