Word: broadcast
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ernment, in competition with 2,300 other reporters, photographers, broadcast technicians and producers, requires special abilities, and some agility as well. The TIME correspondents and photographers who reported on last week's economic summit in Bonn are veterans of several of these mammoth affairs. They came prepared to encounter, and counter, almost every sort of logistical or substantive emergency...
...century. Pepsi-Cola last week responded with a quick advertising onslaught to Coca-Cola's announcement that it had reconcocted its 99-year-old secret formula. Pepsi began the estimated $2.5 million campaign, produced by Batten, Barton, Durstine & Osborn, with a 30-second prime-time spot that will be broadcast for a month on the three major networks. In the ad a wistful-looking teenage girl stares straight at the camera and says, "Would somebody out there tell me why Coke did it? Why they changed? They told us they were 'the real thing.' Then they said they were...
...Vietnamese Communist Party's independence day (Sept. 2) would be important," said Manning. "The tenth anniversary was nothing." Network executives acknowledge that the Vietnamese built up the April 30 parade into an extravaganza of 10,000 marchers and 200,000 spectators because they knew the event would be broadcast on U.S. television. "There was no doubt they played up to us," said ABC News Executive Vice President David Burke. "They're no different from anybody else." The resulting broadcasts spent little time explaining the restrictions that were imposed or discussing the possibility that Vietnamese officials might be using American...
...newspaper jargon, the money woes of United Press International are what is known as a running story. Stained by red ink for two decades, the nation's second-largest wire service (800 client newspapers and 3,300 broadcast stations, vs. 1,260 papers and 5,700 stations for the Associated Press) was sold to a group of investors in 1982 for $1. Despite wage and staff cutbacks, U.P.I. remained in delicate health; as payroll checks began bouncing in March, Owners Douglas Ruhe and William Geissler agreed to surrender most of their shares to the company's creditors and employees. Even...
...know? Were you with her when it was broadcast...