Word: broadcast
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...this year. Ever louder exclamations of joy and despair will resonate not only from European immigrants but from their second-, third- and fourth-generation offspring, augmented by a growing Hispanic audience. For the first time, ESPN is televising every game. The final will be shown on a big broadcast network, ABC, and the ratings could top the National Hockey League's finals - unthinkable even 10 years ago. "There's a big fan base for each team here. And U.S. fans love big events: they love something where the excitement builds," says Russell Wolfe, head of ESPN International...
...watching a TV broadcast of a press conference with [Mikhail] Gorbachev and I remember seeing her stand up and ask a question,” Jennifer B. Freeman ’83, an HASA member, recalled. “She was very articulate and outspoken from a young...
...anyone had any remaining doubts that the broadcast TV networks are seriously worried about their declining audiences, they simply have to turn on CBS this Saturday at 9 p.m. That night the onetime Tiffany Network will turn over its airwaves to a bald, bearded former strip-club bouncer, whose ability to make people bleed has made him a media superstar, currently gracing the cover of ESPN The Magazine...
...While the move is a risk for CBS, it's major milestone for MMA, whose growth has been one of the decade's most stunning sports business success stories. For the first time a live MMA fight will be broadcast on one of the big four networks, an extraordinary feat for a sport that, just 10 or so years ago, was roundly derided as "human cockfighting." At first, the caged bouts were fought in the shadows, since the sport was banned in almost every state (it is now sanctioned in 33). But MMA now draws strong ratings on the cable...
...iconography of brands is Walker's specialty. With a compelling blend of cultural anthropology and business journalism, he makes us fess up about our dependence on brand-name products and explains our nearly irresistible urge to use what we buy to broadcast our identities. Marketers spend millions, Walker says, to attach a story to every object they sell. "If a product is successfully tied to an idea, branding persuades people--whether they admit it to pollsters or even fully understand it themselves--to consume the idea by consuming the product," he writes. "A potent brand becomes a form of identity...