Word: broadcaster
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...precedents tend to involve either topless women or dreary, behind-the-mike camera shots. "When beloved radio personalities make the jump to TV," says IRA GLASS, the beloved-by-the-bookish host of public radio's This American Life, "it's a nightmare." Yet after rejecting two offers from broadcast networks, Glass is finally attempting a televised version of his program for Showtime. Won over, he says, by the cable channel's yearlong courtship, Glass is two-thirds finished with a pilot presentation due in June. The trickiest task, he says, is translating the radio stories into a visual medium...
...Alaska Senator Ted Stevens is seeking to apply the same decency standards the FCC applies to network broadcast television to cable television. To which many erudite, knowledgeable people are responding, 'F___ that guy.' That was a quote from Socrates...
Satellite radio clearly has momentum, but broadcast, or terrestrial, radio still owns most of the market. Local radio may be clogged with ads and promos, banal chatter and the same 200 songs spun ad nauseam, but almost everyone tunes in at some point during the week, according to ratings firm Arbitron. Viacom recently wrote down the value of its Infinity radio business by $10.9 billion, but terrestrial radio still hauls in around $20 billion a year in revenues, mainly from local advertisers like car dealers and banks, rendering it an important marketing tool and generator of free cash flow. Sirius...
...broader challenge for both Sirius and XM, as well as broadcast radio, is to fend off rival audio technologies, from iPods to cell phones that can play MP3s to Internet radio. Consumers like New York City law student Shaina Itkin, 26, say they would love a satellite radio--iPod combo, using the radio to find new music to download. Although there's an iPod dock from TimeTrax for podcasting satellite radio, for now, she says, "my iPod will do." Sprint, meanwhile, launched a radio network this month (see sidebar). And Motorola is testing a service called iRadio that will allow...
...outdone, terrestrial-radio groups are migrating to digital and see cell phones as a content battleground too. The nation's big station groups, including Clear Channel, Infinity and Citadel Broadcasting, are upgrading to enable FM stations to split their signal into multiple, digital streams. That will open up the airwaves for niche formats--all Elvis, all the time--and channels for targeted content like college sports. Digital music channels may also be offered ad-free, for a subscription fee, parrying satellite's advantage. "We're not gonna be on defense anymore," vows Infinity's CEO, Joel Hollander. Like other radio...